If you’ve ever told someone your hobby is "shopping," or if you've scrolled through Etsy looking for a whole new aesthetic to define yourself... I see you, and honestly, I’ve been there.  We’re tackling a huge topic today: why so many of us, especially women in our 20s and early 30s, were culturally programmed  to believe that shopping is a hobby,  and why that belief is a consumerist trap that leaves us feeling perpetually not enough. Today is about ditching the "retail therapy" myth and...

Look around your feed. It’s all "Clean Girl" routines, "Mob Wife" drama, and perfect "Balletcore" bodies. These aren't just outfits anymore. They're all-consuming lifestyles, sold to you in a 20-second clip. But what if these seemingly harmless "aesthetics" are a Trojan horse for something much darker? We’re talking gross overconsumption, toxic body standards, and the normalisation of problematic behaviours. Today, we're pulling back the filter on the TikTok Aesthetic Trap.

The 'Pilates Body' you have been sold is a LIE - but why is this myth so pervasive, and where did it begin?